A23 gaming platform launches new brand films

24 Mar,2023

By Our Staff


A23 (Head Digital Works), multi-gaming platform, launched a fresh cluster of brand films under its ‘Chalo Saath Khelein’ campaign featuring actress Rakul Preet Singh. With the initial leg of these ad films, the brand highlights a variety of online rummy formats available on the A23 Rummy application on which users can play online together with friends and family.


The brand film coincides with the ongoing cricket season and the upcoming IPL.


Speaking about the campaign, Gunnidhi Singh Sareen, VP- Marketing, Head Digital Works said: “At A23, we are committed to providing our players with a responsible gaming experience, and our new ad films ahead of the IPL season reflect that. We believe in offering customized game play options to all our players, ensuring that they can enjoy our offerings in a safe and responsible manner. As we launch our latest campaign, we are proud to say that our responsible gaming narrative remains at the heart of our business. We are also excited to highlight our fantasy gaming experiences and offerings this season in the second leg of the campaign. The IPL season presents an excellent opportunity for us to reach the right audience, and we are excited to showcase our offerings on TV to millions of viewers.”


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