By Our Staff

Century Plyboards (India) Ltd, brand in interiors, is now a leading brand in the doors category and has released its new independent digital film for its customers.

The advertisement has been conceptualized by Wunderman Thompson and directed by Visual Audio and will be promoted across social media and leading digital platforms.

Speaking on the new film, Nikita Bansal, Executive Director, CenturyPly said: “CenturyDoors is built to endure everything a door is subjected to everyday.  The product is an all-rounder not only in terms of tested features but also in terms of exclusive designs. The product is manufactured using CenturyPly that is synonymous with strength and durability. Our new film for CenturyDoors conveys the disadvantages of not choosing a termite proof door. It has been depicted in a language that is most relatable to our customers. With this film we simply want to make our customers aware of the challenges that are inevitable with the wrong choice of doors and thus urge them to trust only pioneers when it comes to home interiors. With a wide range of features and designs, CenturyDoors is here to change the game for doors as a category.”