By Our Staff

Fitterfly, a leading health-tech company working in the field of digital therapeutics (DTx), has unveiled a new brand identity as a step towards its next growth phase.

Said Kanwaljeet Singh, Managing Partner and Co-founder, Fireside: “Trust credentials are extremely essential for the kind of business that Fitterfly is in. In this regard, the rebranding comes as an important step in the right direction. As a young brand that aims to make a difference to people’s health, it was imperative that their persona resonates with consumers. We are happy to back them at every step.”