Zee & Disney Star sign agreement for ICC cricket

01 Sep,2022

By Our Staff

 

Zee Entertainment Enterprises Ltd and Disney Star have signed a strategic licensing agreement. Disney Star will license the television broadcasting rights of the International Cricket Council’s (ICC) Men’s and Under 19 (U-19) global events for a period of four years, to Zee. Disney Star will continue to be the exclusive home for streaming of all ICC tournaments through its digital platform – Disney+ Hotstar. ICC has in principle approved this arrangement.

 

This association enables Zee to be the exclusive television rights holder of ICC men’s events, including the coveted ICC Men’s T20 World Cup (2024, 2026), ICC Men’s Champions Trophy (2025), and the ICC Men’s Cricket World Cup (2027) along with key ICC U-19 events.

 

Speaking about the strategic development, Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd. said: “This is a first-of-its-kind partnership in the Indian media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business in India. As a one-stop television destination for ICC men’s cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers. Long-term profitability and value-generation continue to be our areas of focus across the business, and we will always evaluate all the necessary steps that will enable us to make sports a compelling value proposition for the Company. We look forward to working with ICC and Disney Star, to enable this strategic offering for our television viewers in India.”

 

Added K Madhavan, Country Manager & President, Disney Star: “By securing the IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights for ICC tournaments for 2024-27, we have in place a balanced and robust cricket offering for our audiences across linear and digital. Over the years, Disney Star has strengthened the appeal of international cricket in India, enabling it to reach diverse age groups and cultural demographics across all parts of the country. As India’s leading media house, we will continue to do so with our strong portfolio of cricket properties across television and digital.”

 

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