Westside launches Limitless autumn-winter edition

26 Sep,2022

By Our Staff

 

Westside, the clothing and accessories brand of the Tatas, has launched the Autumn-Winter edition of its Limitless campaign. It has collaborated with Sameera Reddy and Swastika Mukherjee for the campaign to encourage inclusivity, self-love, and body positivity that the brand strongly believes in.

 

Speaking about the campaign, Umashan Naidoo, Head of Consumer and Beauty, Westside said: “It feels natural/authentic to collaborate with Sameera Reddy and Swastika Mukherjee as they are the perfect embodiment of this value system. They have a voice for style, confidence, and our version of the modern working mother. They allow the brand to celebrate women and engage with a community of like-minded people. Their belief aligns with the values of Westside.”

 

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