Dentsu Creative partners with BMC & TVS for safer roads

06 Sep,2022

By Our Staff

 

Dentsu Creative’s latest innovation ‘The Responsible Manhole’, a road safety initiative in partnership with the Brihanmumbai Corporation (BMC) and TVS Motor Company addresses the critical issue of open manholes in the city.

 

Commenting on the initiative, Aniruddha Haldar, Senior Vice President (Marketing), TVS Motor Company, said: “TVS Motor Company has always endeavoured to leverage technology to enhance road safety. This time round along with our partner Dentsu Creative we have focused on monsoon and the Open manhole. A simple but insightful use of connectivity and technology coupled with building support ecosystem with the administration proves to literally be a lifesaver!  We have anchored this in inception and will take it to other cities. TVS Motor Company remains committed to leveraging technology to making our roads safer!”

 

Added Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative: “The Responsible Manhole is a testament to how the right use of technology and data can aid the lives of countless people. Collaborating with the BMC and TVS Motor Company on this project was such an enriching experience. We’re glad to see that innovation is at the source of solving some of India’s biggest problems.”

 

 

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