Das ka Dum with Dr Bhaskar Das | Following QE II death, many UK brands have paused campaigns. Speaks a lot for the British A&M trade’s respect for the departed leader?

13 Sep,2022

Bhaskar DasOne more question post the passing of Queen Elizabeth II. And here’s Dr Das’s response in the September 13 edition of Das ka Dum. Read on…

 

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Q. Following the passing of Queen Elizabeth II, many UK brands have paused campaigns, and even sporting weekend fixtures were put off. Speaks a lot for the British A&M trade’s respect for the departed leader? And this wasn’t mandated by any government….

 

A. The decisions by UK brands do not surprise me. It is expected from a country of UK’s tradition where the Institution of Monarchy is respected with a lot of veneration and esteem. I understand all formats of media delivery have adopted the same approach. It definitely speaks a lot about the British A&M’s trade’s respect for the departed leader and the Institution of Monarchy. In a civilised country, it is expected. To my mind, British audience would appreciate this and would reward the brands for their empathy and sensitivity.

 

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