Sara Ali Khan becomes the face of Biotique

30 Aug,2022

By Our Staff


Biotique Ayurvedic Products launches its new brand campaign with Sara Ali Khan as the brand ambassador for its facial skincare range. Conceptualised by Ogilvy, it is a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturising products.


Commenting on the launch, a pioneer of the Indian beauty industry, Vinita Jain, Founder and CMD – Biotique, said: “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 percent ayurvedic formulations with advanced 21st century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”


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