Ranveer Singh champions for Sleepyhead mattress

05 Aug,2022

By Our Staff

 

Ranveer Singh features as brand ambassador for latest brand campaign for Sleepyhead mattress. He advocates the brand’s new sleep tech Body IQ Orthopedic Memory Foam in his inimitable style.

 

The campaign was conceptualised by Leo Burnett Mumbai.

 

Launching the brand campaign, Mathew Joseph, CEO & Co-Founder, Sleepyhead said: “While we are now rapidly growing in the furniture and home décor space, mattresses continue to be a key focus area for us to innovate and lead. For this, it is important to revolutionise the segment with smarter, better products. Our BodyIQ Technology comes with strong R&D backing making it superior to any other Memory Foam out there. The enhanced formulation smartly adapts to each body posture and type delivering correct orthopaedic support and personalised comfort. Because of our D2C playbook, we are able to offer this breakthrough technology at an accessible price so that India can upgrade from a ‘Normal Gadda’ to a tech-enhanced mattress and experience fabulous sleep, every day.”

 

Added Mayuresh Dubhashi, Executive Creative Director, Leo Burnett: “Sleepyhead is committed to bringing ‘Fabulous Living’ to every home in the country. Our campaign is a creative representation of this belief. Essayed by the fabulous Ranveer Singh, this film quirkily shows how the Sleepyhead mattresses make sleep far more rewarding thanks to its high-tech features.”

 

 

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