Ogilvy promotes ‘Guns’ to Deputy CSO

03 Aug,2022

By Our Staff

 

Ganapathy Balagopalan

Ganapathy Balagopalan

Ogilvy India has announced the promotion of Ganapathy Balagopalan to Deputy Chief Strategy Officer, Ogilvy India.  In his new role, Balagopalan (aka ‘Guns’) will partner some of Ogilvy India’s key clients. Ganapathy will drive two key agendas at a national level.  He will be the national Effectiveness Leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

 

Said Prem Narayan, Chief Strategy Officer, Ogilvy India: “’Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez.  Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

 

Added VR Rajesh, Group President, Ogilvy India: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

 

Said Balagopalan: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world.  I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”

 

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