Nykaa to acquire LBB

08 Aug,2022

By Our Staff


Everyone’s favourite online lifestyle platform LBB has been acquired by hyperactive fashion and beauty major Nykaa. This reportedly aligns with “Nykaa’s fundamental content-first approach to engaging with its loyal consumer base”.


Said Nykaa spokesperson Nihir Parikh: “At Nykaa, we are committed to offering the best to our consumers and make their shopping experience delightful. We are excited about the strong synergies we share with LBB, because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one. We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base.”


Added Suchita Salwan, Co-Founder and CEO, LBB: “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach. LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”


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