By Our Staff

Kurkure snacks has launched an interactive Instagram filter in two languages – Hindi and Telugu – that engages users to guess quirky literal translations of commonly known English idioms, songs and movie titles. The filter is a seamless extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign for its latest fusion flavour, Kurkure Chatpata Cheese.

Commenting on the new filter, Neha Prasad, Associate Director and Brand Lead, Kurkure said: “After delighting our consumers with the all-new Kurkure Chatpata Cheese flavour, we are excited to extend the new proposition to an interactive social media campaign on Instagram. As part of our stratgy, we have customised our campaign to build strong regional connect and visibility in important markets. We hope consumers across the country enjoy this innovative filter that lets them express the quirky fusion between languages.”