By Our Staff

Kurkure snacks has collaborated with Karan Johar for its latest fusion flavour, Kurkure Chatpata Cheese, a mix of international cheese and Indian chatpatapan. The collaboration has launched a  mock-up of a matchmaking platform created specifically for desi and videsi matches, known as desividesijodi.com. The Kurkure TVC plays on the ‘Videsi Mein Desi Chatpatapan’ campaign.

Sharing her thoughts on the campaign, Neha Prasad, Associate Director and Brand Lead, Kurkure added: “Kurkure is known for its quirky personality. We believe in creating content that is engaging and clutter breaking. Our recent collaboration with Karan Johar is no different. As one of the most loved brands in the country, we’re known for our masaledaar entertainment, just like many of Karan’s projects. Thus, we thought that this was the right leap for us to not only create conversations around our new product, but also strengthen the banter and engagement with our new-age consumers.”