IAA rallies industry to raise Voice of Change

01 Aug,2022

By Our Staff

 

The International Advertising Association (IAA) India Chapter held a summit titled Voice of Change: Gender Portrayal from 30 seconds to 3 hours, where the important conversation on gender parity, as seen in media, was brought forth in a day of discussions, debates and research findings. IAA started the journey last year with a research study in partnership with UNICEF, conducted by the Geena Davis Institute on gender representation in advertising. Taking their cue from the facts presented in the study, the industry body decided to initiate tangible change through the dialogue required to bring about gender sensitivity amongst the people at the helm of content creation and marketing in India.

 

Kicking off the event, Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee and Head – Hindi Mass Entertainment and Kids TV Network, Viacom18, said “Voice of Change harkens the need of a more sensitised and inclusive narrative in content and all the creative minds present here – content creators, brand custodians and students are the powerhouses behind creating and marketing that content now and in the years to come. The IAA has stepped up and brought all this learning and more out in the public eye and today through this summit takes on the critical role to not only educate and inform but also empower effective change.”

 

 

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