Das ka Dum with Dr Bhaskar Das | Since you are now engaged with new age digital players, if they were to hire someone for adsales, would you suggest to them to hire all-new staff with no baggage, or old hands who are willing to experiment in digital

05 Aug,2022

Bhaskar DasWe thought it would be an interesting question to ask, esp since digital appears to be the way the wind is blowing. Let’s read what Dr Bhaskar Das has to say in the August 5 edition of Das ka Dum. Read on..

 

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Q. Since you are now engaged with new age digital players, if they were to hire someone for adsales, would you suggest to them to hire all-new staff with no baggage, or old hands who are willing to experiment in digital

 

A. I don’t think one can typecast a salesperson by legacy or new age startups. I agree that for being an effective salesperson, appreciation and knowledge of digital media help. But fundamentally a good salesperson is also good storyteller and a persuader. These are soft skills and they are not easily available skills. Another challenge may be the expectation of compensation. Depending on the years of experience, a good salesperson can be a high cost item for a startup. So one can’t be oblivious of this challenge for a candidate. Hence one has to balance expectations on both the parameters and on both the sides.

 

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