Das ka Dum with Dr Bhaskar Das | Har Ghar Tiranga is being hailed as a hugely successful marketing drive by the government. Your view?

16 Aug,2022

Bhaskar DasSo perhaps marketing was an incorrect word to use. Mobilisation would’ve been more appropriate. Be that as it may, here’s the August 16 edition of Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q.  Har Ghar Tiranga is being hailed as a hugely successful marketing drive by the government. Your view?

 

A. I would not like to trivialise Har Ghar Tiranga campaign as a marketing campaign. Seventy-five years of freedom is a milestone for a country and it is natural for any government to ignite patriotic sentiments amongst its citizens during such a milestone. If there is a mass participation, it needn’t be construed as a successful marketing campaign, though the viral effect of the occasion might be a dream for any marketer.

 

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