Das ka Dum with Dr Bhaskar Das | Amazon is said to have generated more ad revenue in 2021 than the entire newspaper industry did globally. Unverified info, but why aren’t you surprised?

03 Aug,2022

Bhaskar DasA news item on Amazon’s ad revenues has been doing the rounds for over a week now. We asked our Wizard with Words a question based on it, and here’s his response. Presenting the August 3 edition of Das ka Dum by Dr Bhaskar Das. Read on…

 

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Q. Amazon is said to have generated more ad revenue in 2021 than the entire newspaper industry did globally. Unverified info, but why aren’t you surprised?

 

A. I am impressed that you could discern my response and incorporated it in the question. Yes, I am not surprised. It indicates the rising popularity of vertical search. (Vertical search allows users to find more precisely what they are looking for). On the other hand, horizontal search can be thought of as a “general” search. This type of searching goes through the whole web covering a wide range of topics and media subjects. A horizontal search would often produce a large number of results. This difference has given a distinctive edge to the Amazon platform. I understand that Amazon would be amongst the Top 3 advertising platforms in the world. Their leveraging of retail and subscription routes have empowered them to be compelling proposition for advertisers. The legacy players are far behind in this race and might find it difficult to catch up.

 

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