Colors Kannada rolls out a fragrant print ad campaign

24 Aug,2022

By Our Staff

 

Colors Kannada has rolled out a campaign to launch its new show Kendasampige. As a part of the marketing campaign, the channel has launched a print campaign with Kannada newspaper Vijaya Karnataka. The front page of the daily was scented with the fragrance of the Champa flower.

 

Speaking about the campaign, Shriram B R, Director – Marketing, Colors Kannada said: “A unique approach like this can always help the brand to meet the objective of the launch. Champa (Sampige) flower fragrance has given readers a fresh feel to start their Monday while establishing a strong connect to the show’s theme.”

 

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