Ayushmann Khurrana promotes Monginis magic

16 Aug,2022

By Our Staff


Once upon a time Monginis was the hottest pastry and bakery chain in Mumbai. There were standalone biggies, but Monginis was there everywhere. Sometime around the mid-1980s, others like Croissants etc came in and with time Monginis was no longer the first name that one turned to all things baked. The stores exist, but we haven’t been to one for ages. Not even in the lockdown.


So it’s nice to note that the baked stuff major has has unveied a brand campaign featuring brand ambassador Ayushmann Khurrana. The 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.


Speaking about the campaign, Qusai Z Khorakiwala, Executive Director, Monginis, said: “We feel Ayushmann exudes all the right qualities and attributes which is common to brand Monginis. With this association we hope to create similar magic that Ayushmann creates on the silver screen. Monginis will continue to touch the lives of millions of Indians and be a part of family celebrations with our best-in-class Celebration Cakes, Pastries, Savories and confectionery items.”


Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “The heart-warming stories of these ads bring out the spirit of Monginis beautifully. The more so because Ayushmann Khurrana embodies this spirit perfectly. All in all, I believe the campaign strikes the right note for the brand.”


We haven’t been to a Monginis outlet in the recent past, but by engaging 82.5 and Ayushmann, it’s clearly hit the right buttons. Time to turn on Google Maps and locate the closest….


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