PokerBaazi features Shahid Kapoor in new ad

04 Jul,2022

By Our Staff, the poker platform, today launched its new brand campaign ‘You Hold the Cards’ featuring its brand ambassador, actor Shahid Kapoor and conceptualized and designed by Wieden+Kennedy


Speaking on the launch, Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games said: “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward toward making Poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”


Added Amrish Kondurkar and Sunayna Sabharwal- Creative Directors, Wieden + Kennedy: “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck”.


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