Now ‘Bigg Boss OTT Kannada’ on Voot

25 Jul,2022

By Our Staff

 

Viacom18’s video-on-demand platform, Voot, has upped the ante on its Kannada content strategy with an exclusive OTT season of Bigg Boss Kannada. There are two sponsors in the bag: Vimal Elaichi as ‘co-presenting’ sponsor and Paytm as ‘special’ partner.

 

The show stars on August 6 and will see an interactive 24×7 live feed from the house.

 

Gourav Rakshit

Gourav Rakshit

Talking about bringing Bigg Boss OTT to its Kannada viewers, Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “Kannada has been an important market for us at Voot, and our recent movie slate has helped us consolidate our leadership in the market. Voot’s success with Bigg Boss OTT Hindi in 2021 proved to be a game-changer in the digital entertainment space, and we’re excited to launch Bigg Boss OTT Kannada, reinforcing our commitment to bringing fresh and engaging shows to Voot audiences across the country.”

 

Speaking on the maiden edition of Bigg Boss OTT Kannada, Param, Business Head, Kannada Cluster, Viacom18, added: “Year-on-year, Bigg Boss has been delivering outstanding and ground-breaking editions across languages, both on television as well as digital. The Kannada market has always stayed ahead of the curve and the launch of Bigg Boss OTT Kannada will further create an immersive and engaging experience for all our Kannada viewers. We are hopeful that the upcoming digital edition will take the show’s fandom a notch higher and engage and interact with viewers like never before.”

 

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