Interbrand elevates two leaders to executive roles

13 Jul,2022

By Our Staff

 

Management consulting company Interbrand has made a series of senior staff promotions, creating a revised leadership structure globally and for the South Asia region. It has announced the elevation of Gonzalo Brujó to Global Chief Executive Officer and Ashish Mishra is now CEO, India and South Asia.

 

Said Mishra: “We are the world’s premier brand consultancy and I’m privileged and honoured to be leading growth in these key markets to greater heights. But what’s more satisfying is the fact that we have been able to drive some much-needed shifts in the Indian business mindset. Elevating branding to a respectful, strategic status; getting a seat for branding at the management and board levels; encouraging the advertising and packaging design-bred marketing fraternity to begin to see brands as a strategic tool to drive business value. It also establishes the consciousness around the idea of brand value and valuation through our IPs – Best Global Brands and Best Indian Brands.”

 

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