By Our Staff

Ayesha Ghosh

Wieden+Kennedy has appointed Ayesha Ghosh as Managing Director for India. Ayesha, who will be based in Mumbai, will partner with Santosh “Paddy” Padhi. Ghosh joins the agency after six years at Taproot Dentsu, where she was CEO, based in Mumbai.

Wieden+Kennedy recently began expanding its presence in India, moving into Mumbai with the hire of Padhi and now Ghosh. Previously the agency had been established in Delhi since 2007, over the years building some of India’s most exciting brands including IndiGo Airlines, Royal Enfield, and the government of India.

Santosh “Paddy” Padhi

Said Ghosh: “It’s astonishing how W+K consistently produces off-the-charts work, across the world. I hope to absorb some of that genius and with the help of a talented team in India and an ace like Paddy, create some genius of our own. With scattered attention, infinite distractions, only work that is honest and primal, will win for brands. And that’s what we mean to do.”

Added Padhi (Paddy), Chief Creative Officer, Wieden + Kennedy, India: “I’m glad Ayesha is joining us to be part of this wonderful journey. She is absolutely blunt and honest when it comes to work, which is extremely important these days for our business. Clients too prefer to have conversations that cut to the chase. Ayesha and I have worked closely together for a good number of years at Taproot, we understand and complement each other. An organisation is known by the kind of people that work for it and both of us will be focusing on putting together a crazy, talented bunch of people, across departments. And we believe that magic will follow.”