Wunderman Thompson creates film for Tata Tiscon

08 Jun,2022

By Our Staff


Tata Tiscon has released a new digital film on World Environment Day. The campaign which has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand, encourages people to act responsibly towards their environment.


The film, conceptualised by Wunderman Thompson Kolkata,  is the centrepiece of a larger campaign, #ItsOurNature.


Commenting on the brand’s new content, Satyajit Maity, Chief of Marketing and Sales, (Branded Products & Retail), Tata Steel, said: “Tata Tiscon is not just India’s largest home building brand, it is India’s 1st rebar brand to receive GreenPro certification. It’s our nature to care for the environment through our processes, products and communications.  We are also dedicated to promote this message across the value chain and stakeholders we touch upon. We are running a campaign on our online early inspiration and home building platform – Tata Steel Aashiyana where we are planting a sapling on every purchase made by our consumers through our online portal.”


Added Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata: “As a species, we humans, have cared and nurtured ourselves for thousands of years against all kinds of hostilities and today we rule the Earth. But now is the time to see the environment threat as real and once again do whatever it takes to ensure our own survival.”



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