Vega assigns marketing mandate to Ants Digital

09 Jun,2022

By Our Staff

 

Vega has appointed Ants Digital as its digital, brand and performance marketing partner for an upcoming vertical. The agency will be responsible to launch this vertical across digital and social platforms and create innovative campaigns for the B2B market.

 

Eiti Singhal

Eiti Singhal

Said Eiti Singhal, Chief Marketing Officer, Vega: “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have ANTS join us on this journey.”

 

Sanjay Arora

Sanjay Arora

Added Sanjay Arora, Chief Executive Officer, Ants Digital: “VEGA as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence.”

 

Post a Comment 

Comments are closed.

Videos