Go Digit General Insurance announced the launch of its new brand campaign with brand ambassador Virat Kohli.
Said Tanya Marwah, Vice President, and Head – Brand Marketing, Digit Insurance: “Over the last 4.5 years, we have stuck to our mission of making insurance simple and accessible. Our customer base today is a testament to our efforts and the new brand campaign is a celebration of this milestone. The collective trust of our customers and partners has helped Digit scale in a way that the company is now present across most geographies and what better way to commemorate this than a catchy new anthem and hook step by everyone’s favourite, Virat Kohli.”