DDB Mudra launches film for Airtel Xstream Fiber

28 Jun,2022

By Our Staff


Airtel Xstream Fiber broadband network has launched a new campaign to showcase its service. Conceptualised by DDB Mudra, the campaign has been developed to establish the product and its benefits in comparison with regular broadband services.


Said Pallavi Chakravarti, Creative Head – West, DDB Mudra: “On-off-on-off is a mantra no one wants to chant, but invariably does, when living with poor broadband at home. If everyone in a family is plugged in, something’s got to give. We translated this pain-point into a fun campaign which paved the way for our solution to make a seamless entry and save the day.”


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