Das ka Dum with Dr Bhaskar Das | As someone who is now zipping through the expressways of the Metaverse, what is your advice to marketers targeting Gen Z-ers, the original inhabitants of that world?

24 Jun,2022

Bhaskar DasSome food for thought as we end the week. Presenting Dr Bhaskar Das in the June 24 edition of Das ka Dum. Read on…

 

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Q. As someone who is now zipping through the expressways of the Metaverse, what would your advice to be a marketer targeting Gen Z-ers, as they are the original inhabitants of that world

 

A. These are early days for me. I am learning myself now about the wonderland. So I won’t have the audacity to even be prescriptive on the subject.

 

Having said that, a few meta cognitive points can be shared as my leanings:

1. Sell experiences, not products (need to be perpetually serendipitous)

2. Video need to a dominant route to engage

3. Recalibrate influencer strategy,

4. Engage with customers (interaction-based)

5. Trust, transperency and security are a MUST

6. Environment sensitivity needs to be high in priority.

 

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