Nescafé RTD celebrates Gen Z heroes in new campaign

26 May,2022

By Our Staff


Nescafé Ready-To-Drink (RTD) cold coffee has launched a new campaign “Thoda Aur Machaa”. Through a three-part video series the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact.


On being part of the campaign with Nescafé RTD cold-coffee, Malhar Kalambe, the 23-year-old founder of NGO ‘Beach Please’ said: “The most prominent type of waste we come across during our clean-up drives is plastic packaging. I’m glad that brands like Nescafé RTD are plastic neutral and are taking greater strides towards sustainability.”

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