Dentsu appoints Saagar Sethi to lead Amplifi

27 May,2022

By Our Staff

 

Saagar Sethi

Saagar Sethi

Dentsu India has announced the appointment of Saagar Sethi the President of its supply side management platform, Amplifi. In his new role, Sethi will lead the network’s Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment) businesses in India. He will also have responsibility for helping drive the continued growth of The Story Lab and Posterscope, two specialist agency units within Dentsu which focus on entertainment production and Out of Home (OOH) capabilities, respectively. Sethi will report into Divya Karani, Media CEO, Dentsu – South Asia and work closely with the global Amplifi leadership.

 

Divya Karani

Divya Karani

Commenting on the appointment, Karani said: “We are excited to have Saagar join our management team as we consolidate and prepare for the next stage of growth. In today’s increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India.”

 

Added Sethi:  “I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion. I am committed to creating synergies and incremental value for all our clients, stakeholders, and partners, underpinned by the need of driving compliance and transparency. Truly, it is an exciting time to be at Dentsu India.”

 

Post a Comment 

Comments are closed.

Videos