Das ka Dum with Dr Bhaskar Das | There’s news that Meenal Baghel along with whom you had successfully combated HT & DNA will now be helming HT Mumbai. Any tips to Meenal as she gets set to taken on her former employer?

26 May,2022

Bhaskar DasWithout any further comment, let’s read Dr Bhaskar Das’s response to the question in the May 26 edition of Das ka Dum. Read on…

 

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Q. There’s news that Hindustan Times (HT) Mumbai will have a new editor. Helming it will be Meenal Baghel along with whom you had successfully combated HT & DNA. Any tips to Meenal as she gets set to taken on her former employer?

 

A. This is a question which is skewed towards a red ocean strategy, which fundamentally offers a myopic definition of what one visualises as one’s served market. Secondly, strategies differ by context and time. Extrapolation of past episodes for forward journey is a sure recipe for failure.

 

The new captain of HT has to reassess the pitch, the new consumer who have evolved into a screen-agnostic consumption experience. So every media has to understand how to navigate in a complementary  manner from the consumer’s media consumption habits. Finally, a deeper understanding of consumers’ dynamic change of tastes and preferences have to be taken into account for designing a differentiated offering. There is no deterministic path. It’s a sustained discovery in sync with audience affinity to the offered product in a platform-agnostic way. A blue ocean thinking help much better than get stymied by red ocean myopia.

 

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