American Oncology Institute spreads awareness on Oral & Mouth Cancer

26 May,2022

By Our Staff

 

The American Oncology Institute (AOI) has launched an awareness campaign on oral and mouth cancer to observe World No Tobacco Day on May 31. As part of this campaign, AOI has conceptualised and released a short film on public health interest called Kal Ki Soch. The digital campaign is live across AOI’s social media channels and further released in 10+ states in the form of outdoor and other in-house advertising.

 

Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI South Asia, said: “Working on a campaign relating to healthcare comes with its unique set of challenges that are unlike any other industry. We must choose the right message and medium keeping the creativity intact yet very simple. Our latest campaign on Oral Cancer awareness is specially curated to close the gap between communication and relevant messaging. Tapping into the power of social media, with a right media mix, we aim to create awareness that smokeless tobacco products are not an alternative and can cause cancer. As a part of this campaign a short film ‘Kal Ki Soch’ is issued in public health interest. We are already seeing a traction in the campaign, and I hope to reach to a larger set of audience to spread awareness on Oral & Mouth Cancer.”

 

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