Wondrlab appoints Sameet Ali Soni as Content Lead

25 Apr,2022

By Our Staff

 

 Rahul Mahahjan & Sameet Ali Soni

Rahul Mahahjan & Sameet Ali Soni

Wondrlab has appointed Sameet Ali Soni as Content Lead. He joins from Wunderman Thompson Bengaluru where he was AVP and Senior Creative Director. Soni is tasked with leading creative integration and content creation on a large set of key accounts. At Wondrlabm Soni will report to Amit Akali, Co-founder and CCO, Wondrlab and What’s Your Problem, while partnering Rahul Mahajan who was recently promoted to Creative Lead.

 

Said Akali: “We’ve done away with the 13/14 designations that other agencies have. Our senior-most creative positions are our ‘Content Leads’ and ‘Content Directors. Sameet is someone I’ve worked with at the beginning of his career. Even then, he was a special talent creating the iconic Bingo Mad Angles ‘Board Room’ film. While he brings many more skills with him now, he brings the same love for advertising. The last year (our first at Wondrlab) has been amazing with us winning some of the biggest and most exciting brands. That are looking for the platform first, new-age, truly integrated work. The coming days are full of opportunities and I am sure someone senior and experienced like Sameet and Rahul will help us make the most of it.”

 

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