Swiggy unveils 4 new TVCs for IPL 22

04 Apr,2022

By Our Staff

 

Swiggy, online food ordering and delivery platform, has launched four TVCs as part of its brand new campaign this Tata Indian Premier League (IPL) 2022. It has been conceptualised by Brand David.

 

Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said: “By asking a simple question – Aap kiske saath dekhoge? This IPL season, we aim to highlight how Swiggy, with both Instamart & food delivery will make the match-viewing ritual for fans who are watching with family, friends or just by themselves more enjoyable. The ads bring alive the convenience users turn to Swiggy for, while also underlining the brand’s benefits in a likable and engaging manner. The TVCs are a mix of consumer insight, targeting and product communication which is clutter-breaking.”

 

Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “Swiggy is the friend that makes our experiences better. It always helps add that extra mazza and without it, any game experience won’t be the same. #AapKiskeSaathDekhoge is an invitation for more and more people to enjoy the company of Swiggy. I am proud of the work done by the teams across Ogilvy and Brand David.”

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