KFC rolls out new TVC campaign to celebrate cricket

27 Apr,2022

By Our Staff

 

As cricket lovers from across India unite to cheer on their favourite teams (some in vain, if their fav team is Mumbai Indians), KFC’s new film hits it out of the park with Cricket Hai, Let’s KFC.

 

Speaking about the TVC, Moksh Chopra, Chief Marketing Officer, KFC India, said: “Whatever be the occasion, KFC is the perfect partner to induce that extra ‘crispiness’ into the celebration. Cricket is one such occasion that unites fans across age or gender, as they give into the excitement of the game and cheer on. Add a Bucket of KFC chicken to that and you have a match winner! Aptly demonstrated in this film with the quirky interplay between a grandmother & grandson; their banter over the match and fight over a piece of KFC chicken is as real as it gets. So put on your game face, and let’s KFC!”

 

Added Ritu Sharda, Chief Creative Officer, Ogilvy: “We’re super excited about our new ‘Let’s KFC’ campaign. It beautifully illustrates how KFC fits in deliciously with every occasion. In fact, every occasion is even more special when you have KFC around. The first in the series is ‘Cricket Hai. Let’s KFC.’ Like cricket is celebrated across India by entire families from grandparents to grandchildren, so is KFC. The film is a must-watch and KFC is a must-eat. Don’t forget, shaam ko match hai, let’s KFC!”

 

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