Havas Media launches Havas Content

21 Apr,2022

By Our Staff

 

Havas Media Group India has announced the launch of its specialised content division called Havas Content. The business will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India. To further strengthen the division, the agency has made two key hires. Prachi Narayan has joined as Vice President, Content and Shivani Kaushik as Content Manager, who will support Uday in scaling this offering across Havas Media Group India’s client portfolio.

 

While Narayan has worked as a journalist and producer in news broadcasters like NDTV, CNBC-TV18, TV Today Network and Republic as also running campaigns for brands, Kaushik is a writer and joins Havas from Josh Talks where she was heading content for North.

 

Rana Barua

Rana Barua

Speaking about the launch, Rana Barua, Group CEO, Havas Group India, said: “We understand the power of good content and the launch of Havas Content couldn’t have come at a better time. The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client’s business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories.”

 

Mohit Joshi

Mohit Joshi

Added Mohit Joshi, CEO, Havas Media Group India: “Content has been an integral part of Havas Group’s Meaningful Brands proprietary study each year. In the past, the study has revealed that Content is falling massively short of consumer expectations. With the current content overload, misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps & rewards them, making the brand a seamless part of the consumer’s journey. I am confident that Uday, along with Prachi and Shivani will make the content division the best in the business in India.”

 

Uday Mohan

Uday Mohan

Added Mohan: “In this new world order, consumers are constantly on the lookout for brands with a greater purpose, brands that can impact their lives positively. Content has proved to be an important tool in making consumers see that purpose. Havas’s reputation globally in the content space is unparalleled. With Indian brands becoming content-conscious, we believe this was the perfect time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos