GroupM launches Finecast

06 Apr,2022

By Our Staff

 

GroupM, the media investment group of WPP, has announced the launch of Finecast in India, a first-to-market addressable TV service that enables advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a range of video on demand (VOD) services, over-the-top (OTT) providers, and game consoles.

 

Said Prasanth Kumar, CEO, South Asia, GroupM: “As the largest media advertising company in the world, GroupM is able to create the scale of partnerships required to find relevant audiences in the fragmented TV landscape. With Finecast, we have partnered the top content providers, broadcasters, platforms and data providers in India to build this market that will inevitably add more value to GroupM’s clients in India.”

 

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