By Our Staff

Zee5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar.

Launching the campaign, Manish Kalra, Chief Business Officer, Zee5 said: “At Zee5, we have always aspired to democratize entertainment and provide not just quality content to our audiences but provide that at a price that majority of the viewers can enjoy it. While Zee5 has a large content library that spans across various languages, the second leg of the ‘Dekhtey Reh Jaogey’ campaign will help us exhibit our diverse content offerings, especially regional content and further our aim of deeper regionalization by making deeper inroads into the country. With the new subscription package, viewers will have access to an endless supply of compelling and binge-worthy entertainment at an annual price of Rs. 599.  As the multilingual storyteller of India and Bharat alike, we will continue to focus on entertainment inclusion by producing relatable and varied content across languages, keeping in mind the several consumer cohorts we cater to. We will keep finding technologically advanced ways to make Zee5 a user-friendly platform that consumers prefer to entertain themselves, not just in India but globally. We are delighted to have Sara and Amol joining hands with us once again in providing the best of entertainment to India at the best of prices.”

Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Today, content has become the perfect conversation starter and enabler. Conversations are invariably peppered with references to dialogues and characters from content pieces across OTT platforms. It is the “conversation drama” that people miss out on when they miss content. We decided to build on this idea for ZEE5 to pull in their audiences, every week to watch new shows and movies, and stay above content FOMO. So, they never miss out on all the excitement on and off the screen.”