By Our Staff

Pradeep Guha trophy for Young EMVIE Of The Year

Media agency network Wavemaker pipped sibling Mindshare to be Agency of the Yeat the Emvie Awards held on Friday, March 25. The 22nd edition of the coveted Emvies happened in Mumbai with much fanfare and a full house. Hindustan Unilever was Client of the Year.

The Advertising Club (TAC), this year, received 1054 entries with around 25 agencies participating. There were over 1200 professionals in attendance as 26 Gold and 51 Silver Emvie trophies being presented in addition to 42 Bronze Winners receiving recognition.

Wavemaker Is The Media Agency Of The Year

Wavemaker with 395 points was ‘Media Agency of the Year’ and it also bagged the coveted the Grand Emvie for Mondelez India for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid 19). Mindshare with 375 points stood second and Lodestar with 160 points stood third.

Hindustan Unilever Limited was declared ‘Media Client of the Year’. The Best Implementation Team of the Year award went to Wavemaker for Mondelez India Food Pvt. Ltd for Cadbury Celebrations  – Not Just a Cadbury Ad Google, the Presenting Sponsor, instituted special recognition for work done in the area of Inclusion. The campaign that backed the honour was McDonald’s  – Eatqual – One Bite Closer to Equality by DDB Mudra.   This will be a regular category in the EMVIE entry form from the next year.

Hindustan Unilever Limited Is Best Media Client Of The Year

The Times of India Group instituted the Pradeep Guha trophy for the category Young Emvie of the Year.  The Pradeep Guha trophy was presented on stage by Partha Sinha, President, actor Dia Mirza, and Papia Guha wife of the Late Pradeep Guha.

Said Aditya Swamy, Chairperson Of Emvie’s Organising Committee: “It is the privilege of the The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

Added Partha Sinha, President, The Advertising Club: “It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards.” said