Sunil Lulla joins Dentsu as Consultant Advisor for India

31 Mar,2022

By Our Staff


Sunil Lulla

Peter Huijboom

Peter Huijboom

Dentsu has announced the appointment of industry veteran Sunil Lulla as Consultant Advisor for India. Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, Dentsu India to focus on driving business growth and activation in the market while continuing the search for the right candidate to lead the Dentsu India business. Lulla will be on board wef April 4 and will work with the business until Dentsu India hires a permanent CEO.

Commenting on the appointment, Huijboom said: “Sunil is joining us at a critical time as we realise the benefits of our transformation through our integrated offering. He has had an impressive career with significant achievements in the businesses he has worked with, and I am looking forward to our partnership. We see significant opportunity in the India market and I am pleased with the momentum we are seeing. Sunil will continue to accelerate our growth trajectory while working with our teams to define, activate and ignite Dentsu’s winning culture in the market. It’s an exciting time to be at Dentsu India.”

Added Lulla: “I am thrilled to participate in Denstu India’s growth and transformation journey. I could not refuse an opportunity to work with a business that is relentlessly focused on shaping their own business to help clients navigate the changing market context and pioneer a new way forward. I am excited to partner with Peter and build on the progress made with the leadership team, being a part of the team that works together to transform into the agency of tomorrow.”

An MBA from SP Jain Institute, Lulla has spent long and successful years in advertising, broadcast and digital. He spent 11 years in JWT in India, China and Taiwan, three years at HMV (now Saregama), three years at MTV India which he turned around, a year at Diageo, two years at, three years at Sony Entertainment and then eight years as CEO and MD of the Times Television Network. Later he spent nearly four years as CMD of Grey Group India before making the switch to Balaji where he was there for a year-and-a-half. He took charge as CEO of television audience measurement body BARC in October 2019.

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