Ogilvy creates new campaign to bolster Project Nanhi Kali

10 Mar,2022

By Our Staff

 

Ogilvy has created a new campaign for Project Nanhi Kali, which is jointly managed by the K.C. Mahindra Education Trust and Naandi Foundation.

 

Said Sheetal Mehta, Trustee & Executive Director, K.C. Mahindra Education Trust: “At Nanhi Kali, we believe that every girl should be in school. An educated girl lays the foundation of success not only for herself, but also for her family, her community, and the nation. Nanhi Kali has empowered over 500,000 girls in India with access to quality education. It is not just about the joy of learning, but more importantly instilling a sense of self-esteem and confidence in the girls.”

 

Added Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “Even today, there are corners of India where the girl is deprived of education. As a result, her confidence and her self-worth take a huge beating. Nanhi Kali believes that education is not just a human right. It is a way for so many girls to feel human. The story, told through the eyes of a noble animal ‘Lajjo’, does just that. We want to make a special mention of our film director, Afshan Hussain, for telling the story so beautifully. And of Ms Ila Arun, for lending the perfect emotion to the ‘voice of Lajjo’.”

 

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