Nandini Dias, the Constant @ Lodestar UM moves on

15 Mar,2022



By Our Staff


Nandini Dias, CEO of Lodestar UM, has decided to move on. After being the agency’s CEO for nearly a decade, Dias joined the agency a little less than three decades back. Her last day with the IPG Mediabrands agency is April 18.


Said Dias: “I leave Lodestar UM in the hands of a strong, capable, and empowered team that has stayed vested and bonded with me for a long time. In fact, almost all of the top 30 have been with me throughout my tenure as CEO – something that I am particularly proud of. So it was with a heavy heart that I had to break the news to them about my decision to move on. It is rare that one gets the opportunity to hand over the reins after an organisation’s best years, but this year was one of Lodestar UM’s finest. Over a dozen new businesses, over 20 international awards, Campaign’s Agency Of The Year – Silver, RECMA recognized it as the agency with highest Vitality and personally, my being recognised as the Media Agency CEO Leader Of The Year by the International Advertising Association (IAA) and feted by the Governor of Maharashtra. I couldn’t choose a greater milestone year in which to hand over the baton and go out on a high.”


So what next? No decisions yet, she said. “I started out with a fledgling agency and am handing over the Media Agency of the Year as I move on. So I am looking forward to taking a well-earned break for the first time in my life and am excited to see how things will unfurl.”


Added Shashi Sinha, CEO, Mediabrands India:  “Nandini has been my partner, ally, and friend for 27 years. She has led from the front to build Lodestar UM ground up to make it what it is today. A dynamic, vibrant top three agency in the country. Passion is what defines Nandini, whether it is creating business solutions, building strong media properties for her clients or making a difference to our society and communities or just bringing her teams together to celebrate a festival or a win, Nandini did it all with remarkable fervor. At a personal level, I will miss her terribly. But I have always believed that a good leader is defined not by what has been built but by what is left behind. Nandini leaves her indelible mark on Lodestar UM in the solid and hugely capable leadership team that she has nurtured and I can say with all confidence that they will only continue to build on her legacy.”


Over the years, Dias has been recognised with numerous honours by several bodies – starting with being the Media Planner of the Year in 1998 to going on to be the Media CEO of the Year on various platforms in 2016, 2017, 2018, and 2021. In 2018, she piloted a pan-industry citizens’ initiative – WorkToLiveToWork – that pushed a radical solution to save commuter lives on their way to work, for which she was awarded the prestigious ‘Gamechanger Of The Year’ award. She’s won over 100 awards at Asia-Pacific Spikes, Festival Of Media Global and APAC, Creative Media Award, several Cannes Lions and many, many local awards.


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