MS Dhoni in new campaign of Star Sports

07 Mar,2022

By Our Staff


Star Sports, the official broadcaster of IPL, has launched #YehAbNormalHai campaign featuring MS Dhoni. The campaign is to celebrate all the excitement and the return of IPl to Indian shores. Tata IPL 2022, to be precise. Scheduled to start from March 26, 2022.


Speaking about the #YehAbNormalHai campaign ahead of TATA IPL 2022, Sanjog Gupta, Head – Sports, Disney Star said: “The Tata IPL 2022 campaign seeks to recruit millions of TV viewers and digital users across the country. Structured in four phases, the campaign turns the spotlight on fan frenzy and unique situations typically associated with the tournament as well as the distinct proposition of this year’s edition. #YeAbNormalHai adequately represents this, tying it with the social context of people discovering a “new normal” in their lives. The launch phase of the campaign strives to create a sense of excitement for the start of the 15th season, which promises to be the biggest ever.”


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