By Our Staff

Maggi noodles has turned 40 and to celebrate the milestone, the brand has launched a new campaign.

Said Rajat Jain, Head – Foods Business, Nestlé India: “Maggi has been an integral part of the lives of millions of Indians for four decades. While Indian cooking tradition remains anchored in our love for everyday fresh food and century-old recipes it is being silently transformed. At Maggi, we deeply understand this transformation and see evolving consumer need for extraordinary taste in everyday food and the  increasing reliance on digital ecosystems for daily cooking.”