We are sure there will be claims and counter-claims once the BARC numbers are out for news channels next week. Let’s read what Dr Bhaskar Das says in Das ka Dum dated March 11. Read on…

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Q.BARC news ratings will revive next week. Should one really care given that despite no numbers, it was business as usual?

A. Data-driven ecosystems are a hygiene reality for any business for enriching the quality of decision-making. BARC ratings are important for this reason only, apart from other adjacent directionalities. So active practitioners in the relevant A&M industry would be interested in BARC data release. The data improves the quality of decision-making,  directly or indirectly, for all concerned.