Truecaller launches new campaign

10 Feb,2022

By Our Staff


Truecaller launches new campaign to promote its smart SMS.


Speaking on the launch of the campaign, Manan Shah, Director of Marketing, Truecaller India, said: “True to being an entity offering ways to communicate smartly and with a persistent focus on product innovation, Truecaller is making the ecosystem more robust, enabling the users to communicate in a smarter way with its features. Being in the communication business for more than a decade, Truecaller not only understands the value of time and right delivery of messages but also deeply understands the user requirements and designs solutions best suited to its users.”


Commenting on the campaign, Saanand Warrier, CEO Wirality added: “It’s great to do a product campaign for Truecaller after creating a lot of brand-centric campaigns in the past year. We feel that the Smart SMS feature is a game changer in mobile SMS communications and we’re glad that Truecaller trusted us to deliver on this one.”


“Truecaller’s new feature, Smart SMS, solves for something that we are all chasing nowadays – convenience,” said Basil Joseph, Director, to sum up the USP of the feature.


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