By Our Staff

Tanishq, the ewellery brand from the Tata group, has rolled out its latest campaign – ‘Heera Ho Tum’. The 45-second TVC conceptualised by Tanishq and Lowe Lintas, highlights the intrinsic relationship between a woman and diamonds.

Speaking about the campaign, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said: “#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives – navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realisation, & a note of self-appreciation is what this campaign is visioned to convey.”

Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: ”Women today experience great satisfaction from pushing themselves to excel; be it in the workplace, as entrepreneurs, or even as homemakers. In the process, they set a very high bar, and are often oblivious to their own achievements. Our latest campaign, ‘Heera Ho Tum: Every Woman A Diamond’, aims to shine a spotlight on these everyday heroes. While they may feel that they need to do something extraordinary to deserve a diamond, the truth is that all women are diamonds themselves: tough, beautiful and precious.”