HDFC Life launches new campaign

22 Feb,2022

By Our Staff


HDFC Life has launched a campaign #AdhuraNahiPuraInsurance to encourage individuals calculate their ideal life cover with the help of the Human Life Value Calculator (HLV) in collaboration with their financial and life goals. The campaign comprises a series of three films featuring actor Pratik Gandhi.


Speaking on the campaign, Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life said: “India has a large population that is either uninsured or underinsured, leading to a high protection gap. With an increase in the young working population there is a greater need for life insurance to secure the breadwinner in the family. Further, the pandemic has enhanced the need for a financial safety net. Human Life Value calculation should ideally be the first step while purchasing life insurance. It ensures that the cover is adequate and fulfils the purpose of the policy. Through this campaign, we aim to create greater awareness of the need for adequate life insurance cover. The films are short, simple, and convey the message effectively. We hope to reach out to a larger audience and enable them to secure their future financially.”


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