FCB Interface appoints Aditi Patwardhan as CSO

14 Feb,2022

By Our Staff

 

Aditi Patwardhan

Aditi Patwardhan

FCB Interface has announced the appointment of Aditi Patwardhan as Chief Strategy Officer. She will be based out of the agency’s Mumbai office.

 

Speaking on the appointment, Robby Mathew, Vice Chairman and Chief Creative Office, FCB Interface, said: “With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy.”

 

Joe Thaliath

Joe Thaliath

Added Joe Thaliath, Vice Chairman & CEO, FCB Interface: “Really excited to welcome Aditi onboard. Aditi is a strong believer and practitioner of media agnostic solutions to real problems. Her well rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring Never Finished brand building stories with Aditi at the helm.”

 

On joining the FCB family,  Patwardhan said: “The agency’s strong strategy fundamentals and client partnerships made for a natural fit. But it’s the strong solutioning focus of the much awarded ideas like the ‘Punishing Signal” that excites me. Solutions.. that are at the confluence of human truths, problem-solving and technology. I look forward to the mandate of taking the momentum to next level and sharpening the strategy offering.  We are in process of building a powerhouse planning team which offers clients multidisciplinary competencies. Powered by the strong philosophy of Brand Bedrock and a suite of tools that have proven results within the network.”

 

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