Das ka Dum with Dr Bhaskar Das | Given that Budget speeches are so critical for the fortunes of news channels, do you think there should be a short ‘strategic timeout’ between Part A and B of the speech to allow for ads?

01 Feb,2022

Bhaskar DasA fun question, but it’s not that we’ve not had a pause in the Budget speech in recent years. Here’s Dr Bhaskar Das in the February 1 edition of Das ka Dum. Read on…

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Q. Given that the Budget speech is so critical for the fortunes of news channels, do you think the news channels must make a representation to the FM asking for a short ‘strategic timeout’ between Part A and B of the speech to allow for ads?

 

A. I don’t think any news channel is so desperate to make such frivolous request, specially for a serious subject like the Union Budget, unless wishes are horses, as they say.

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